aesthetics develops well-being, creativity and trust in communities
experiences of harmony and symmetry reduce stress and calm the sympathetic nervous system. aesthetic art speeds up recovery and a relaxed mind is essential for creative thinking and flow. mildly stimulating art invigorates and inspires by releasing dopamine. experiencing something outside of your comfort zone creates new neural pathways and promotes creative thinking
experimental art is a gym for the brain: adrenaline levels, attention and alertness increase. exposure to experimental art teaches to tolerate conflicting emotions and increases the ability to deal with complex situations in everyday life. abstract art is food for innovation. the brain automatically tries to find patterns and meanings, increasing the formation of new associations. breaking the locks of the mind is essential for the emergence of radical ideas
aesthetics as a socializer
aesthetics is the sixth of the eight levels of maslow’s hierarchy of needs. when aesthetic needs are met, attention shifts towards self-actualization and transcendence. peak experiences are brief moments when a person feels complete oneness, happiness, and realization. aesthetics is one of the most common ways to achieve this state
research shows that after visiting an art exhibition, people are more likely to donate money to charity than before going to the exhibition. aesthetic pleasure softens and makes generosity a more natural impulse. when the parasympathetic nervous system is activated, the love and trust hormone oxytocin is also released. aggression and suspicion decrease and kindness increases
maya-principle
according to the maya principle (most advanced yet acceptable), the best design combines innovation and familiarity. the product offers new, innovative experiences, but is also easy to approach and adopt. too much change causes avoidance reactions and too little does not arouse interest. good art is also a balance between these two
parthenogenesis
life igniting itself
life sparks, spreads, and evolves all the time, all around us
what is taught as ‘truth’ at any particular time is fluctuating, and usually just an opinion, or an option. according to legends, besides outputs of the spirit or other creations, females should be able to produce humans asexually
besides virgin mary, there exists various cultural references such as the story of pallas athene, where life is born out of pure thought. in greek mythologies humans and gods were also turned e.g. into plants, so apparently this kind of transmutation works relatively liberally to other directions, too